Hi Gina, thanks for reading! I've rebuilt my shop on Webflow (alternative would've been Shopify). But it means I have to drive my own traffic - e.g. via social media.

I agree that Etsy is a great marketing tool and the marketplace aspect is very valuable. Ultimately I feel either route will require effort to drum traffic - whether that's investing in time to create listings etc, or time to create content. On the insights and feedback front, I found social media marketing to be helpful for this because you can engage directly with your audience for feedback.